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Krispy Kreme Doughnuts Come To India

Citymax Hotels India Pvt. Ltd., the hospitality division of the Dubai based retail giant Landmark Group, announced a franchise agreement with Krispy Kreme Doughnut Corporation to develop 80 Krispy Kreme stores in South and the West India over the next 5 years in Bangalore today. The 1st Krispy Kreme store is scheduled to open in Bangalore at Puravankara Pavilion on Church street before the year end.

Krispy Kreme, a retailer of premium quality doughnuts and beverages, is best known for its Hot Original Glazed doughnuts - made from the same secret recipe used for 75 years. Krispy Kreme products are widely loved around the world because the doughnuts are made fresh daily and throughout the day using their own proprietary doughnut mix to ensure quality and consistency. The doughnut, a popular snack in the US and 21 other markets is becoming a new indulgence for Indians who are looking for convenience and are fond of experimenting with new sweet treats.

Krispy Kreme

Announcing the partnership, Mrs. Renuka Jagtiani, Vice Chairperson, Landmark Group said, "India presents a great growth opportunity for brands like Krispy Kreme as it is one of the fastest growing economies. We believe in being at the forefront of presenting new and relevant concepts to India. We are therefore delighted to introduce the Indian consumers to Krispy Kreme Doughnuts and also add them as part of our portfolio. Our strong distribution footprint and understanding of consumer dining habits, combined with the unique strengths of the Krispy Kreme brand, will help us popularize doughnuts among customers."

Addressing the press conference,Mr. Peter King, Vice President, International Development, Krispy Kreme Corporationsaid, "We have found a strong local partner in Citymax who share our passion and commitment in serving the highest quality products and providing excellent customer service. We believe that their unique and sound understanding of the Indian consumer, combined with their years of successful business experience across a variety of premium concepts, is a strong asset for them as they establish the Krispy Kreme brand in South and West India."

The Indian Touch:
Apart from presenting its most popular and freshly prepared recipes from across the world including the Hot Original Glazed doughnuts,Citymax Hotels and Krispy Kreme will work together to make some local adaptations to suit the Indian palate as the brand reaches out to a wide consumer base.

Doughnut Theatre:
The Krispy Kreme store in Bangalore will feature the 'Doughnut Theatre' for customers to watch the doughnut-making process from beginning to end. Each section of the Doughnut Theatre has a glass viewing area where customers will see legions of doughnuts marching along the conveyer belt from one process to the next, finally flipping over and passing through a waterfall of glaze. The store's doughnut-making machine can produce and glaze nearly 12,000 to 24,000 doughnuts a day!

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