Imagine being stranded on a wasteland with nothing to eat and drink; what's worse...a giant chilli coming your way to attack you! Yikes!! What would you do to save yourself?
It was a similar experience that people in Chennai encountered when they were asked to participate in the ENO Cooling AR Activity.
ENO recently launched a very cool marketing campaign to introduce the new ENO Cooling product to its customers across India. The purpose of the campaign was to give a real-life experience to people to let them know exactly how the new ENO Cooling works.
In this visually entertaining execution for the "ENO Cooling freeze-off", an interactive video billboard equipped with cameras was placed at high footfall areas to create a memorable live Augmented Reality experience.
The cameras recorded and live-streamed the real-time footage on the billboards, while the sensors registered the participant's presence and overlaid the ENO cooling's AR visuals on the video footage. Their surroundings transformed into a fiery wasteland as they got caught in a battle between a Chilli and ENO Cooling.
The fun, visually engaging AR experience communicated "Fast cooling relief from acidity" with ENO Cooling. This activity was conducted across 5 different cities: Mumbai, Bangalore, Kolkata, Delhi NCR and Chennai. It gave people a first-hand experience of how ENO Cooling will help battle acidity.
ENO Cooling is a revolutionary new product and the first of its kind in the powder form. It provides fast relief from acidity and, at the same time, gives a cooling sensation, so you know that relief is on its way. The new ENO Cooling is available in 2 new flavours - Cool Lemon & Cool Mint, which leave a sweet taste in your mouth for sure.
Whenever one is plagued with acidity or heartburn, there can only be one name that comes to his/her mind - ENO. Launched almost 150 years ago, the ENO brand can be found in almost every home today. ENO has helped millions of people all over the world deal with digestive problems and get an instant relief.
Since its inception, ENO has been hailed as a true elixir and has gained mass popularity because of its pleasant effervescence and unique formulation. No doubt, the latest addition to its portfolio will also continue the tradition of allowing people to enjoy gastronomical marvels without worrying about the consequences.