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'Good Beer Lunches' Makes Beer A Treat For The Women
With
Good
Beer
Lunches
(www.goodbeers.com.au),
Kirkegaard
holds
regular
beer
education
classes,
matching
food
and
beer.
The
classes
were
initially
meant
both
for
men
and
women,
and
it
was
mainly
conducted
to
expand
one's
knowledge
of
the
diversity
of
beer,
but
later
Kirkegaard
decided
to
conduct
classes
only
for
the
fairer
sex.
The
classes
discussed
everything
about
that
had
its
proximity
with
beers.
"The
beer
appreciation
for
women
classes
developed
from
the
regular
Good
Beer
lunches," The
Courier
Mail
quoted
Kirkegaard,
as
saying.
He
added:
"We
had
a
lot
of
ladies
coming
along
with
their
husbands
and
partners
who
at
first
claimed
to
not
really
like
beer.
During
the
course
of
the
lunch
they
suddenly
discovered
that
there
was
a
lot
more
to
beer
and
a
far
wider
range
of
flavours
than
they
realised,
and
they
liked
them,
especially
when
matched
with
food."
True, beer and the right kind of food with it can do wonders. Just that, one had to find out the right combo. This is one of the things that the class also aims at. Kirkegaard, also said that since a long time, beer makers have been trying to tap the huge market by women, but didn't know how to tackle it. And in his opinion, his job is working towards changing perceptions that beer isn't just a drink for . "The beer classes for women have shown that if you present beers with flavour, that pair well with a whole range of foods, and you make the experience slightly more elegant by serving the beer in a wine glass, champagne flute or anything other than the large glasses that men customarily drink from, women will take to it with enthusiasm," he said.
Kirkegaard's regular lunches for ladies cover a huge range of beers, targeting a much wider range of styles and flavours including Belgian abbey ales, fruit lambics, chocolate stouts and beers made using the same techniques as champagnes. "We show beers that are made to satisfy the palate rather than a thirst. The beers are also matched with foods such as seafood, cheese, chocolate, cake, ice cream and coffee to help show the flavours in the beers as well as introduce beer-and-food matching," he said.
And Kirkegaard reckons the emails he gets from appreciative husbands and boyfriends thanking him give him a stab of pride.
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