Lifestyle Launches In Mangalore

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1) 50,000 square feet of sheer international shopping bliss

2) Sandalwoods hottest stars – Andrita Ray and Diganth join in for launch

3) Attractive inaugural offers – discounts, assured GV & much more

Mangalore, April 15, 2010:

Lifestyle, India"s leading shopping destination synonymous with fashionable and gracious living, today launched its 1st Lifestyle store in Mangalore. Sandalwood"s hottest
on-screen couple Diganth & Aindrita Ray also joined Mr. Kabir Lumba, Managing Director, Lifestyle International (P) Ltd and Mr. Shankar Suryanarayan, Chief Marketing Officer – Landmark Group for the launch of their favourite shopping store in Mangalore.

Situated at the City Centre Mall, K.S. Rao Road, Mangalore; the new Lifestyle store is spread across 3 floors, encompassing 50,000 sq. ft. of space and promises to offer customers a truly exceptional shopping experience. Lifestyle will present residents of Mangalore a convenient one stop shopping destination offering different product categories under one roof, including apparel, footwear and travel accessories, infant wear and infant basics, cosmetics, perfumes, home decor and furnishing.

To further add to the cheer, a Special Launch Offer has also been announced which will allow customers to receive an assured Gift Voucher worth Rs 500 absolutely free on shopping for Rs. 3,000 and above. In addition, Lifestyle is also celebrating the Lifestyle Sunglasses Carnival with attractive discounts and offers on sunglasses across the all major brands including Armani, Fossil, Diesel, Gucci, Police, Idee, Pepe, Tommy Hilfiger, Calvin Klein and more. The promotion allows customer to get assured Gift Vouchers worth Rs 500 on purchase of sunglasses above Rs. 6,500 as well as a chance to win the stylish Apache RTR 160 Motorcycles. (*Offers available till 15th May 2010).

Commenting on the occasion, Mr. Kabir Lumba, Managing Director, Lifestyle International (P) Ltd said, “Offering residents of Mangalore, international quality products in a world class shopping environment, Lifestyle aims to revolutionize shopping in the city. By the virtue of the exceptional value and experience offered, we are confident that the new Lifestyle store will become a preferred shopping destination for Mangaloreans.Mr. Shankar Suryanarayan, Chief Marketing Officer – Landmark Group said, “Lifestyle has a growing foot print across the country. The Lifestyle store in Mangalore is our 18th outlet in India and we are truly delighted to launch our first store in this city. Mangalore is a growing city and we see a great opportunity in this market".

The new Lifestyle store re-defines the concept of shopping by its classy, chic and consumer friendly interiors which allow the shoppers to move around and absorb what is on offer to shop. Colour cues, flooring and fixtures distinct to each area enhance the store appearance and make it a pleasurable shopping experience.

The store offers consumers, the choice of more than 250 national and international brands including Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Bossini, Nike, Adidas, Allen Solly, Levis, Kappa, Lee Cooper, Police, Tommy Hilfiger, Swatch, Tissot and Tag Heuer etc across categories including Apparel, Cosmetics, Footwear, Toys & Children Wear and international brands like Bossini. The store also offers a dedicated home section – Home Centre, providing a one stop shop destination for all home decor and soft furnishing related needs.

Lifestyle is currently present across leading Indian cities including Ahmedabad, Bangalore, Chennai, New Delhi, Noida, Gurgaon, Hyderabad, Jaipur, Mumbai, Mangalore and Pune.

Lifestyle International (P) Ltd.

Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the prestigious USD 3.2 billion Landmark Group (Dubai). Positioned as a trendy, young, colorful and vibrant store, Lifestyle offers consumers not just the ease of shopping but also provides for an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children Wear & Toys, Household & Furniture and Health & Beauty; offering a convenient one-stop shop and a choice of over 250 national & international brands.

In the year 2005, Lifestyle launched its first specialized, stand-alone home improvement store – 'Home Centre by Lifestyle" – providing a one stop destination for furniture, home decor and soft furnishing that truly represents style, comfort and individuality.

It currently has 18 Lifestyle, 11 exclusive Home Centre by Lifestyle and 4 Splash stores across India.