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Tete-e-tete With Gaurang Shah
While Indian fashion designers are busy aping the West, Gaurang Shah firmly believes in the future of indigenous handlooms. He has a bank of 500 weavers who work for his fashion label. It is rare to find an Indian fashion designer who is so rooted to our culture. Boldsky caught with Hyderabad based fashion designer, Gaurang Shah who talks about hand woven fabric, Indian fashion and his fashion label.
How much of your success do you credit to where you studied?
I had no formal education either in textile design or fashion designing. I attribute my success to the love I have for the Indian tradition and handlooms. My learning began, as a young boy who made frequent visit to my fathers saree store.
Gaurang Shah: The Badshah Of Handloom
Gaurang Shah, the man himself.
Kiron Kher Walks For Gaurang Shah
Famous celebrity Kiron Kher walks the ramp for Gaurang Shah.
Sunflowers
Pretty Indo-western outfit by Gaurang Shah.
Red And Yellow Saree
Indian weavers can give you the brightest fabric in the whole world.
Kaftan Dress
The beauty of both, the kaftan and the fabric is mesmerising.
Lehenga Choli
A bright coloured lehenga choli designed by Gaurang Shah.
Pink And Green Saree
Traditional silk saree with a lovely colour combination.
Mixed Fabric Saree
This saree is made with two different types of fabrics.
Traditional Saree
This is a traditional Indian saree with floral motifs.
How
would
you
define
your
basic
creative
statement
when
it
comes
to
designing?
My
love
for
sarees
is
the
foundation
of
my
creativity.
I
am
very
much
inspired
by
nature
and
Indian
traditions.
My
creative
work
at
Berlin
Lavera
Fashion
show
highlighted
Khadi
weaved
in
florals
and
leaves.
At
the
Lakme
Fashion
week
in
Mumbai,
I
gave
the
fashion
world
a
view
to
Kancheevarams
with
Kalamkari
bright
colours
seen
never
before.
You
love
weaves;
which
is
your
favourite
material
to
design
clothes?
I
love
khadi,
cotton
and
silk;
all
completely
hand
woven.
Do
you
think
handloooms
have
a
future
in
India?
My
belief
is
very
strong.
Today
the
world
is
leaning
towards
eco-friendly
fabrics
and
natural
dyes.
The
response
I
get
from
my
clients
across
the
world
gives
me
the
courage
to
experiment
more
and
do
all
that
I
can
to
bring
Indian
weaves
back
in
vogue.
I
work
with
a
team
of
over
500
weavers
who
are
exponent
of
jamdani
weaves.
Words
of
wisdom
for
budding
Indian
fashion
designers...
Don't
mimic.
To
be
successful
young
designers
you
should
experiment
aggressively
with
new
nature
friendly
fabrics
and
introduce
design
concepts
that
break
conventions.
Where
do
you
find
your
inspiration
to
design?
Nature
and
the
unlimited
boundaries
of
hand
weaves.
Where
do
you
see
your
career
going
next?
What
are
the
commercial
plans?
My
first
designer
store
opened
this
week
in
Jubilee
Hills,
Hyderabad.
I
plan
to
expand
brand
'Gaurang
Store' to
other
cities
as
well.
My
dream
is
to
make
brand
Gaurang
global
and
showcase
Indian
hand
weave
creativity
in
the
global
market.
I
will
soon
launch
new
line
of
men's
bridal
wear,
children
wear
and
western
outfits
done
in
handlooms.
Where
do
you
sell
your
designs?
Globally
and
even
in
the
Indian
market.
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