TTK Prestige presents 'Apple' pressure cookers

By Super

Friday, October 7, 2011, 10:06

TTK Prestige, India"s largest kitchen appliance brand and a leader in the pressure cooker segment has created yet another innovation with the introduction of pressure cookers in the shape of an apple. Breaking away from the normal mundane pressure cookers, Apple pressure cookers are attractive and a must have accessory for the modern kitchens.

Indian Kitchens have revolutionized with the advent of open kitchens, modern appliances and great looking products. Every woman now wants to flaunt their kitchen. This thought has inspired TTK Prestige to bring out new, innovative good looking products.

Prestige Apple gives the kitchen a style statement. Made of virgin aluminum, it sleek contours and top-of-the-line features ensures that the consumers have a taste for style. Apple Pressure cookers are available in four different variables; the most exciting are the Green & Red Apple cookers that are sure to sweep the ladies of their feet. The other two variants are the hard anodized & polished aluminum cookers.

Apart from the aesthetics, the pressure cooker is also designed and enhanced with unique features like self locating pivot for convenient closing, screw type body handle, stainless steel beam for easier handling, new design weight valve etc. The glamorous Apple cooker is priced between Rs. 980/- and Rs. 1450 and are available across all Prestige Smart Kitchen showrooms and multi branded outlets.

Commenting on this introduction, Mr. Chandru Kalro, Executive VP - Marketing, TTK Prestige Ltd said, “With Indian kitchens gradually making a shift from closed to open, the need for accessorizing the kitchen with great looking products has become indispensable. Prestige being the market leader, introduction of Prestige Apple was a logical step towards reaching out to the new trends and tastes of the consumers."

About TTK Prestige:
TTK Prestige Limited is a part of the 1200 crore TTK Group. The company is the largest provider of kitchen appliances in the country and has a varied product portfolio ranging from pressure cookers, non-stick cookware, and gas stoves to electrical appliances and kitchen tools. The company also has a series of exclusive retail showrooms called Prestige Smart Kitchens across the country.

Prestige cookers also reach countries in West Asia and the African continent, as per a licensing arrangement with Meyer Prestige, U.K. The company presently has manufacturing set-ups in Hosur, Coimbatore and Roorkee and 24 sales branches located across the country to cater to the needs of specific markets. TTK Prestige is the first kitchenware company in India to receive the ISO 9001 certification and the PED / CE certification by TUV, Germany. TTK Prestige Ltd is listed on both BSE & NSE.