L'Oreal New Anti-Wrinkle Cream With A Difference

By Suparna Chakaraborthy

Monday, February 7, 2011, 14:50

This season L'Oreal, the beauty product giant is all set to introduce the new anti-wrinkle cream which claims to work on the root cause of wrinkle and keep your skin young and beautiful. This new L'Oreal anti-wrinkle cream will soon be in the market for 27 Pounds and has already got clearance from scientists.

The usual wrinkle cream have collagen - the skin-plumping protein said to smooth out laugh lines and crow"s feet. The new anti-wrinkle cream of L'Oreal claims that the cream pinpoints the collagen-making cells which are vital to youthful skin.

When applied on the skin, the new anti-wrinkle cream of L'Oreal lets the skin cells create it's own collagen levels. This pumps up the skin, reduces wrinkles and also makes the skin radiant. It is a natural process and thus, there is no risk of side effects. To get a new vibrant skin all you need to do is to apply this cream eight weeks.

New anti-wrinkle cream from L'Oreal has undergone a lot of research before it was made or was decided to be available in the market. The aim was to enhance the internal building of the cell rather than providing a external unnatural source. L'Oreal anti-wrinkle cream is based on a sugar called rhamnose which is found in an Amazonian vine called uncaria or cat"s claw and, closer to home, in the sap of the silver birch.

This is the first cream which works on the keycells. According to a French firm while many types of skin cells make collagen, those made by cells called papillary fibroblasts contributes the most to the skin"s bounce and texture.

To make the new anti-wrinkle cream, L'Oreal scientists screened thousands of naturally occurring compounds to find one that boosted production of collagen.
The cream, which will be launched under the company"s Vichy label in April, has been tested by hundreds of women.

When they used it daily for two months, their wrinkles became shorter and shallower by up to a fifth, said L"Oreal.“For us this is a breakthrough because we have found a compound which can produce an effect on this very important group of cells," said Julie McManus, the company"s head of scientific affairs.