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'AmTrue,' A Safe Menstrual Cup For Women, Was Awarded The International Glory Awards 2022
The "AmTrue" Q-Cups, introduced by Ashish Dattuji Wanjari, who is also the founder of Matruchhaya Wellness Pvt. Ltd., were awarded the International Glory Awards-2022 for the Most Innovative and Revolutionary Product of the Year 2021 for women's menstrual cycles. He and his wife, Ichchha Ashish Wanjari, who is also the co-founder of the business, accepted the honour from Shilpa Shetty, a well-known Bollywood actress.
The company was founded by Ashish Dattu Wanjari and Ichchha Ashish Wanjari in September 2021, who later came up with the idea of manufacturing their product, "AmTrue," with the vision of becoming a pioneer in personal hygiene and care products.
When his wife, Ichchha Ashish Wanjari, was having period problems and dealing with a variety of problems like leakage, rashes, burning sensations, irritation, infections, and odor issues, she was unable to carry out her usual activities during these times each month. This gave Ashish the idea for this product. She used to say, "I wish I were a male so that I would not have to deal with these every month."
Ashish researched the numerous menstrual hygiene products sold in India and discovered that all of the aforementioned issues her wife was having were primarily brought on by the use of sanitary napkins. Later, he learned about menstruation cups, which were said to be safer and more comfortable than sanitary pads. As a result, he had his wife order a standard menstruation cup from the market, which was later found to be a product made in China.
Since Indians don't typically trust the quality and longevity of Chinese products, and because the co-founder was using it herself, they both decided to perform some health-related studies on the item. A more thorough investigation revealed that 90% of the total number of menstrual cups on the market at the time were poorly constructed in China.
Additionally, they became aware that all of those menstrual cups are composed of medical-grade solid silicone and that throughout the manufacturing process, there is a potential that the silicone can become contaminated by other chemicals, toxins, or bacteria, which could subsequently cause harm to the user. With all the knowledge they had, it seemed like a better idea to produce their menstrual cups while keeping in mind the health and sanitation of women.
In its first year, the company has built a place in the market. They are all set to launch a range of vegan personal care products. Neem Face Wash, their next offering, is scheduled to go on the market in a few months.
Both
during
mild
and
heavy
periods,
the
Premium
Menstrual
Q
Cup
does
not
leak
and
does
not
leave
stains
on
clothing.
To
employ
liquid
silicone,
they
chose
to
manufacture
the
cup
in
India.
Women
who
use
menstruation
cups
from
any
brand,
including
Q
Cup,
should
try
AmTrue.
Menstrual
Cup
Wash,
which
is
organic,
natural,
and
of
the
highest
calibre
to
protect
them
from
infections.For
more
information,
please
visit:
www.amtrueindia.com.This
story
has
been
provided
by
SRV.
ANI
will
not
be
responsible
in
any
way
for
the
content
in
this
article.
(ANI)
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