Diamond Jewellery: Gitanjali Group Launches Gdivas

Saturday, November 5, 2011, 14:25

Gitanjali Group, world"s largest integrated branded diamond jewellery manufacturer with several well established brands in its arsenal, adds yet another glittering feather to its sparkling cap with the launch of GDIVAS - a fashion forward brand offering a collection of jewellery studded with diamonds, pearls and coloured stones. These light-weight jewellery pieces will offer a perfect 'everyday" complement that defines a fresh, youthful and chic look with a blend of fusion and western designs.

With the 'G" in the brand name standing for Gitanjali, 'Divas" is more to do with the attitude of the confident and stylish women of today who is a diva in her own right. Thus, a very apt and appropriate choice for the brand ambassador has been the very stylish Neha Dhupia, who is known for her versatility, modern urbane chic personality, confidence and tremendous self belief - values that truly emulate the young working women of today.

The fashionably forward collection offered at Gdivas beautifully juxtaposes delicate and fashionable designs with sparkling diamonds, satin smooth pearls and a melange of coloured stones-complementing the everyday look and are extremely well priced too, thus, showering a young working woman with jewellery choices for every occasion; be it a day at office, a work meeting, lunch with colleagues, evening out with friends or a relaxed weekend with family - each piece at Gdiva makes a fashion statement for the style conscious diva in you! The range is priced at INR 3,150 onwards.

Commenting on her association with Gdivas, Neha Dhupia said, “It"s wonderful to be associated with a fashion forward brand like Gdivas, offering young professional women like me, jewellery which we can flaunt for every occasion, an extensive yet affordable collection to choose from, which adds flair to any outfit and above all, all occasions, truly making one feel like a diva!!

Talking about the inception of the new brand and the campaign, Shardah Uniyal, GM Marketing – Gitanjali Group says, “Gdivas, the latest offing from the Gitanjali Group aims to bejewel a young woman with adulation everyday for every occasion. The collection boasts of lightweight trendy and chic pieces that complete every ensemble no matter what the occasion. Neha Dhupia truly personifies the young free spirited, social and independent woman who is a diva in her own right, thus being an apt choice as a brand ambassador for Gdivas."

Keeping the brand philosophy in mind, the TVC campaign revolves around a day in a young modern woman"s life - a woman who just like most young urban women, is aware of how she needs to look and carry herself, is in search for the perfect outfit with the right accessories, including jewellery which is trendy, chic and lightweight and yet complements her every mood and occasion! Gdivas spells out that it"s time to be jeweled with adulation everyday with stunning pieces complimenting an everyday look for the diva in you!!

About Gitanjali Group
Gitanjali Group is the world"s largest integrated branded diamond jewellery manufacturer. It has a strong presence at every level of the business, right from sourcing diamonds to retailing its products through a vast network of over 3,600 points of sale of self owned, franchised and retailed stores that cater to the end consumer across all the major jewellery markets of the world.

The Group is the pioneer of branded jewellery in India and has several well established brands in its arsenal to tap the continuously growing branded jewellery market in India and the rest of the world. The list includes well-known and well established Indian brands such as 'Nakshatra", 'Gili", 'Asmi", 'D'Damas" and others; as well as Italian leaders like Stefan Hafner, Poratti, Nouvelle Bague, etc.