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Climate Pe Charcha: Campaign By Josh, MASH Project Foundation, Save The Children India & UN Volunteers India

By Staff

In the spirit of 'Delivering for People and the Planet', United Nations (UN) Volunteers India, the MASH Project Foundation, and Save the Children India came together to introduce a novel and innovative lens on climate action through 'Climate pe Charcha' - an event held at the UN House, New Delhi to engage youth communities and young leaders in climate action.

Held on 7th November 2022, this marked the beginning of COP27, and intended to engage, empower, and encourage the youth to be more active in the discourse and solutions implemented for the ongoing climate emergency.

Recognizing the youth as a key stakeholder while advocating for climate action, the event focused on fostering the voices of children and youth across schools and colleges across Delhi NCR. The goal was to engage, introspect, and propose solutions that the youth can take to mobilize each other and policymakers to encourage change.

The event implemented a myriad of thought-provoking activities, such as focus group discussions on climate case studies, a Book-Swap to encourage sustainable habits, a Thematic Street Play (Nukkad Natak), Know Your Carbon Footprint by learning more about the SDG-13, and an artistic depiction of the climate crisis on a Climate Canvas which will be presented at the COP27 conference held at Sharm-El-Sheikh, Egypt.

The children's voices are being amplified in sync with a digital campaign that went live on 11th November on the Josh app. The narrative of the campaign is centered on youth's perspectives and their present call-to-actions for a better and climate-safe future, not just for the current youth, but for generations to come.

COP27 is this year's global initiative on climate action where governments converge to set the annual agenda on climate sustainability and justice. This year, the two-week conference is being held at Sharm-El-Sheikh, Egypt. The COP27 aims for renewed international cooperation to implement the historic Paris Agreement, in the face of a worsening climate crisis.

Founder of MASH Project Foundation, Aashish Beergi said, "We at MASH Project Foundation are committed towards the issues that matter to young people, climate being one of them. With the current climate emergencies the future of children is at stake. Therefore, under #leadthechange campaign we aim to amplify young voices. We hope to galvanise positive climate action across Bharat and we believe partnerships with organizations like Save The Children, United Nations Volunteers India and Josh are the way forward to achieve these goals."

About Save the Children India

Save the Children is constantly working towards a nation where its children live a secure life, full of opportunities for growth and development. Presently, they have 65 projects running across 18 states of India, where they have been able to reach more than 11 lakh children.

About Josh

Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India's top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics.

About MASH Project Foundation

MASH Project Foundation is an award-winning social enterprise committed to building and empowering a global community of social changemakers. It works with national and international organizations to deliver high-quality social impact through its interventions in community building, capacity development, and amplifying impact through campaigns and communication solutions.

MASH Project Foundation -

Aashish Beergi - Founder MASH -

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