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The Broad Mindset In The Abroad
Gaining experience in foreign cultures has long been a classic prescription for artists interested in stimulating their imaginations or honing their crafts.
Maddux and Adam Galinsky, PhD, from the Kellogg School of Management at Northwestern University, conducted five studies to test the idea that living abroad and creativity are linked.
In one study, master of business administration students at the Kellogg School were asked to solve the Duncker candle problem, a classic test of creative insight. In this problem, individuals are presented with three objects on a table placed next to a cardboard wall: a candle, a pack of matches and a box of tacks. The task is to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.
The correct solution involves using the box of tacks as a candleholder - one should empty the box of tacks and then tack it to the wall placing the candle inside.
The solution is considered a measure of creative insight because it involves the ability to see objects as performing different functions from what is typical (i.e., the box is not just for the tacks but can also be used as a stand). The results showed that the longer students had spent living abroad, the more likely they were to come up with the creative solution.
In another study, also involving Kellogg School MBA students, the researchers used a mock negotiation test involving the sale of a gas station. In this negotiation, a deal based solely on sale price was impossible because the minimum price the seller was willing to accept was higher than the buyer"s maximum. However, because the two parties' underlying interests were compatible, a deal could be reached only through a creative agreement that satisfied both parties' interests.
Here again, negotiators with experience living abroad were more likely to reach a deal that demanded creative insight. In both studies, time spent traveling abroad did not matter; only living abroad was related to creativity.
Maddux and Galinsky then ran a follow-up study to see why living abroad was related to creativity. With a group of MBA students at Insead in france, they found that the more students had adapted themselves to the foreign cultures when they lived abroad, the more likely they were to solve the Duncker candle task.
"This shows us that there is some sort of psychological transformation that needs to occur when people are living in a foreign country in order to enhance creativity. This may happen when people work to adapt themselves to a new culture," said Galinsky.
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