Fill Nutritional Gap With '1Daily'

Life

oi-Priya Devi

By Priya Devi

Tuesday, May 25, 2010, 14:01

The Himalaya International Limited, India"s first frozen food company, has entered the rapidly expanding nutraceuticals and dietary supplements market with the launch of its product under the brand name'1 Daily."

Speaking during the brand launching ceremony, Chairman of the Himalaya International Limited, Manmohan Malik said that his company has tied up with the US Global Reliance for technical collaborations and has launched four products under the brand name '1 Daily" in accordance with international standards set up by WHO and USFDA on nutritional supplements.

The company has launched separate supplements for men and women keeping in view of their distinct anatomy, physical, emotional, biological and physiological requirements.

According to a report, changing lifestyle and growing awareness about nutritional supplements among middle class families in India has provided a great boost to the nutritional supplement market. The industry expected to cross 25,000 crores by 2020.

“The converging economic and demographic trends in India have laid the foundation for immense opportunity in nutraceuticals," said Malik.

He said that these supplements will play an important role in helping people fill the nutritional gaps in their diet which is created by their life styles.