Trisha, PEP's New Brand Ambassador

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Mumbai, June 20, 2007...: TVS Motor Company announced today that it has signed on popular Southern actress Trisha Krishnan as its Brand Ambassador for TVS Scooty PEP, India's most preferred scooterette.

Currently, one of the most popular actresses with a string of hits to her credit, the vivacious and bubbly Trisha personifies confidence, style and contemporariness which is exactly what Scooty stands for. Trisha and Scooty Pep have a lot in common; both are hugely popular, style icons in their category and have delighted consumers for several years.

With Trisha as the new brand ambassador, TVS will now focus on the 99 colour campaign for the brand. Since its recent introduction, this campaign has caught the fancy of consumers evident in its increased sales month on month. A new print and television advertising campaign on the campaign with Trisha has just been released in the media.

TVS Motor Co today is a leader in the scooterette segment. The 'Scooty' brand has become a generic brand in the segment and is considered a dream vehicle for young college girls and working women. TVS Scooty PEP is a stylish convenient Scooterette targeted at the youth. PEP is a four stroke, sub 100 CC Scooterette with the best in class styling and convenience features.