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Trisha, PEP's New Brand Ambassador
Mumbai, June 20, 2007...: TVS Motor Company announced today that it has signed on popular Southern actress Trisha Krishnan as its Brand Ambassador for TVS Scooty PEP, India's most preferred scooterette.
Currently, one of the most popular actresses with a string of hits to her credit, the vivacious and bubbly Trisha personifies confidence, style and contemporariness which is exactly what Scooty stands for. Trisha and Scooty Pep have a lot in common; both are hugely popular, style icons in their category and have delighted consumers for several years.
With Trisha as the new brand ambassador, TVS will now focus on the 99 colour campaign for the brand. Since its recent introduction, this campaign has caught the fancy of consumers evident in its increased sales month on month. A new print and television advertising campaign on the campaign with Trisha has just been released in the media.
TVS
Motor
Co
today
is
a
leader
in
the
scooterette
segment.
The
'Scooty'
brand
has
become
a
generic
brand
in
the
segment
and
is
considered
a
dream
vehicle
for
young
college
girls
and
working
women.
TVS
Scooty
PEP
is
a
stylish
convenient
Scooterette
targeted
at
the
youth.
PEP
is
a
four
stroke,
sub
100
CC
Scooterette
with
the
best
in
class
styling
and
convenience
features.
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