Charm Of Cosmetics Doesn't Fade During Recession!

Tuesday, November 17, 2009, 13:59

UK's cosmetics market seems to be undaunted by the global economic crisis, for it has enjoyed the highest growth in the expanding beauty market. The cosmetics market has experienced a growth of 7.4 per cent between 2007 and 2008.

The sale of cosmetics like face and body skincare products increased 6.7 per cent that is up to 1,000 million pounds and women's perfumes rose by 4.6 per cent, making it 667 million pounds over the same period.

With an increased sale, lipsticks repeated the phenomenon seen during the Great Depression of the 1930s. With tougher competition for jobs, women get eager to look their best. It was seen that women were particularly in favour of bright red shades during the time of economic hardships as it is believed to bring make them more confident.

"The shades in red is especially popular," says Scarlet Johansson and Monica Bellucci, promoters of the classic Hollywood make-up look.

Moreover, rather than using cheaper product, women are treating themselves to top quality brands.

If anything women buy to cheer themselves up during the downturn, it is cosmetics. Women of 25 to 34 years of age in UK carries approximately £ 71 worth of make-up in their handbags.