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Thirukural-Right Forethought-(Public Administration)-Kural 469
Panparindhu aatraak kadai.
If
the
nature
and
needs
of
beneficiaries
concerned
are
not
taken
into
account,
Even
in
doing
good,
one
may
fall
into
error.
This
is
a
very
sound
advice
for
administrators
in
public
service,
considering
the
angle
of
modern
public
relations
in
a
Welfare
State.
Many leaders, in politics and administration, make their own decisions on what they consider is good for the people, and thrust it down their throats. And, when it is not only not accepted, but resented by the public, they are surprised.
One of the first things, that public administrators have to learn about 'public relations" is that they should painstakingly assess what the people of a particular locality want, and give it to them promptly and properly, and also tell them in acceptable terms, that they are being given just what they wanted, which is the two-way traffic constituting 'P.R."
In every step taken in doing good things for the public, therefore, besides the dimensions of need, time, and place, the important dimension of acceptance should also satisfied. This will happen only if 'performance" of public servants is according to people"s 'expectations".
I, therefore, consider that in this kural, Valluvar has enunciated a very important principle of public administration, particularly in a democratic Welfare state.
Incidentally it is the dimension of acceptance by the beneficiaries that constitutes the essential difference between 'efficiency" and 'effectiveness" in management. This is a modern management (public administration) concept, but one is surprised at the ease with which Valluvar has propounded it.
Right Forethought
In Thirukural,'Right Forethought' has been discussed from different angle by Thiruvalluvar. Kural 469 contains suggestions for public administration.
Thirukural
Thirukural
is
an
ethical
treatise
belonging
to
Tamil
classical
literature,
written
by
Thiruvalluvar.
Ramanandha
Adigalar
Foundation
has
made
it
available
to
a
larger
reading
mass
with
its
English
translation.
Read
Thirukural
in
English.
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