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The New Face Of Dior: Robert Pattinson

After the nasty episode with girlfriend Kristen Stewart, Robert Pattinson has surely become Hollywood's favourite 'jilted lover'. And guess who has decided to en-cash his tragic and brooding fame? None other than the top French fashion house, Christian Dior who have signed him up! There have been unconfirmed reports published by American news site called 'E' that Robert Pattinson is going to be the new face of Dior perfumes.

Counting Money:

Nobody expects a deal on this level to be signed without a lot of cash being exchanged. The handsome vampire's deal with Dior perfumes is estimated to add about $12,000 to his bank account. This deal will be valid for 3 years provided the deal goes througgh without any hickups. During this time, he will shoot advertisement campaigns exclusively for Christian Dior.

This deal with the French mega brand does not come as surprise because Robert Pattinson has been seen in many Dior creations earlier. While we cannot vouch for his favourite cologne, Robert was quoted saying that he likes Dior clothes. He was seen in a smart Dior Tuxedo at Cannes Film Festival 2012 (The last 'good times' with girlfriend Kristen Stewart). He also sported a really cool looking Christian Dior jeans at the Teens Choice Awards last year.

From The Past:

Dior is famous for promoting its fragrances via Hollywood heavy weights. In the past, Jude Law and Charlize Theron have both posed for Dior Perfumes. The female fragrances were promoted by Natalie Portman at one point of time. The most striking part about Dior campaigns are that they are always in black and white. It probably has something do with the black and white logo of this super brand. Whatever it is that drives the thought process behind these campaigns, it surely works for them!

A Leaf Out Of Her Book:

We can cannot help but say that Robert Pattinson just cannot outgrow his first love Kristen Stewart. Kristen has recently signed up to launch and promote Balenciaga fragrances. And now, Robert Pattinson faces the camera for Dior perfumes. Is it too much of a coincidence there?

Story first published: Wednesday, October 31, 2012, 12:20 [IST]
Read more about: perfumes celebrities