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The studies also find that 90 percent people are ready to pay for what they require, with out any hesitation or questions.
There are mainly five reasons for their failure to ask for the exceptional service, discount offers or the replacement of goods. They are
1.The reluctance to make a scene
2.Fear of having a cheap image before the others
3.Reluctance to demand the discount.
4.Not good at complaining
5.Not having the time.
The elegance of British make them unwilling to ask the discounts or utilizing the most of their income. This also makes them held back from being crazy or rude to create a scene. But this modesty costs them hundreds or thousands of pounds each year, says Clare Francis, who participated in conducting the survey.
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