Do Crowded Stores Attract The Shoppers?

Pulse

oi-Staff

By Staff

Thursday, April 23, 2009, 16:05

The market research assistants always analyze on what attracts the customers to their shops! The latest news from them is that shoppers are less likely to buy anything from the crowded stores.

These days, the market analytics use a gadget called Pathtracker, attached to the bottom of a shopping cart that emits a signal every five seconds to track shoppers' paths. They matched the shopping cart paths with purchase records obtained from scanners to create complete records of consumers' shopping trips.

The market researchers also give a hint that the more time people spend in a store, the more purposeful they become. The customers will feel time pressure when making the visit. They are less likely to spend time on exploration, and instead focus on visiting and shopping at store zones that carry categories they plan to buy.

Using the integrated model of consumer behaviour, retailers can experiment with different store layouts and product placement schemes by simulating consumers' paths and purchases.