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Pasaraya: The Fashion Statement Of A Nation
There is one Asian islandic nation that always fascinated tourists from all over the world from time immemorial. There is nostalgia associated with the word "Indonesia" for many travellers as their visit to their nation must have provided them with golden memories. However after the ferocious outburst of tsunami in 2004, the tourist hotspots in the nation is confined to one of its cities-Jakarta.
Situated in the island Java, Jakarta- the capital of Indonesia- is the fourth largest city in the world. It may not be the most beautiful city in Southeast Asia, but it makes up for its lack of physical charm with great nightlife, world-class restaurants and shopping malls. Pasaraya-the pride of the nation is situated in this most happening city, which is growing as a fashion capital of Southeast Asia.
Founded by Sarinah Jaya on March 27, 1974, Pasaraya first ventured a traditional arts and crafts store on the third floor of Sarinah building on Jl MH Thamrin, Jakarta. Soon Pasaraya became a leading shopping center in Indonesia with over 2,000 brand names.
It then moved to Blok M, a hotspot-trading district in the south Jakarta area, in 1980. The 200,000 square meters shopping space then underwent many name changes, from Sarinah Jaya to Pasaraya to Pasaraya Big & Beautiful, and lastly from Pasaraya Grande to Pasaraya The Pride of Indonesia.
Extended into 12 floors and four wings Pasaraya houses the latest fashion in the world. The new launches are made exciting with the fashion designers" exhibitions and fashion shows. Modern approaches to the packaging of local products give a unique signature to the fashion statements at Pasaraya.
The handicrafts center in Pasaraya has been closely associated with the endeavor of promoting local handicrafts as formidable trade commodities. A tourist can witness the various facets of culture and crafts that reflect the nation at this handicrafts section. Reasonable prices and friendly staff will make your visit memorable at Pasaraya.
As you step into the land of Indonesia for the next time, feel the trend of the period at Pasarya.
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