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An Easy Way to Lose Those Extra Kilos

By Suparna Chakaraborthy

Losing weight was always known as a tedious job but not any more. The good news for men and sadly not for women is that, men can acquire a slimmer body shape without having to exercise or go on a diet with the new M&S launched product.

The 'mirdle", as it is known which is really a girdle, is disguised as a T-shirt, is being said to be best ways of losing weight. It promises to shed weight even from the most voluptuous men.

Since debuting Bodymax, its first shapewear product, has become a market rage and is reported to have sold more than 15,000 of the garments.

Ranging in cost from 12 pounds vests to 15 pounds T-shirts, the M&S mirdle helped to boost clothing sales by 10.1 per cent in the last quarter.

Dave Binns, head of buying for men"s underwear, said that M&S “is the market leader in this area".

Adding on to this, they have now introduced, a new luxury shapewear line, Bodymax+, which promises “maximum compression" with premium fabrics for a “sleek, streamlined look."

Mirdle, has come as a boon at the age which is infected with obesity. So, lose weight while looking good.

Read more about: weight fashion weight loss
Story first published: Monday, April 19, 2010, 12:02 [IST]
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