"RAASLEELA": A Collection Of Love & Devotion

Women Fashion

oi-Staff

By Staff

Monday, February 16, 2009, 16:17

A full moon night, on bank of a beautiful river, in soft shadows of beautiful trees, when all shrubs are loaded with intoxicating fragrant flowers, nature in its full bloom, almost all the colors of nature are playing together, clouds are thundering like drums and soft leaves are vibrating like sitar and water flowing in river, looks like singing blissful ragas.

All birds graced in the best of plumages and singing along with the nature

This is the stage for the dramatic portrayal of souls of Krishna Radha and Gopis. A dance of love and devotion…

Parvesh & Jai's Collection is designed for the very special occasions by taking the essence of Raasleela in the form of flowers, birds, leaves drapes and textures.

Having graduated from NIFT (Mohali) in 2002 with the choicest Most Creative & Viewers Choice Award- Parvesh & Jai made their fashion footing in vogue. By 2004 they were already designing for Bollywood celebrities like Tanushree Dutta, K.K. and also the band Trickbaby. With two major studios already set up in the heart of South Delhi, they launched another studio in the fashion mall MG- 2 in 2005. They were even designing for the Royal family of Nepal.

With the launch of their swimwear brand "Blue Coral" in 2006, Parvesh & Jai were invited to participate in many fairs worldwide like the Fatex (Paris), BSM (Athens) and so on. They further inflated their experience and expertise with collaborations with the major swimwear companies of Greece like Crool, Bluepoint, Mini's, Elvis to name a few. 2007 witnessed their participation in more renowned fairs like Fatex (Paris) and Mhotexa (Dubai) while they designed for international labels like Von Dutch, Parah and many others.

With the expansion of their beach wear line to Turkey, Europe and US, Parvesh & Jai were invited to showcase their acclaimed line by the Malaysian Society. In 2008, they were invited to show at the exalted PrÊt- a- Porter in Paris. Their environmentally friendly efforts earned Parvesh & Jai the esteemed opportunity to be a part of the Ethical Fashion Show in Paris's Carrousel du Louvre. Later that year, their beach wear line was launched in India's WIFW and also started retailing from Rio and Sau Paulo.

Reaching great heights in such few short years, Parvesh & Jai proceed with elan towards their next adventure. Their high end couture line, Raasleela is already retailing from Paris, Milan, S.A., US, Greece and Turkey and will be showcased in the upcoming A/W WIFW 09. Their other upcoming shows include the Brides show in February 09 (Dubai); Men's Fashion Week; Ethical Fashion Show in Rio Fashion Week (Rio); PrÊt- a- Porter in September (Paris).

About the brands:

Parvesh & jai conjured Blue coral and Raasleela in 2006. Beachwear and resort wear centric; Blue Coral translates the trendy beach lifestyle through its kaftans, bikinis, beach bags, beach towels ad resort dresses. Today, Blue Coral is already retailing in Greece, France, Italy, Turkey, Middle East, SA, US and Brazil.

Fashioning an inimitable juxtaposition, their high end couture line, Raasleela is the dramatic portrayal of the doting emotions between Radha, Krisna and all his devotees. Specializing in Indian Ethnics, gowns and sumptuous couture, Raasleela is inspired by vivacious elements like music, colours, dance moves, Krisna and so on. The latest Raasleela line will be showcased in the upcoming A/W DFW 09.