Fashion & I: Tailoring The Fancies Of Indian Ethnicity

By Staff

Monday, January 19, 2009, 10:46

Tailoring the whims and fancies of the Indian fashionistas Fashion & I presents a range of ethnic ensembles inspired by the rich and varied tradition of classical Indian crafts with a modern twist. Harmonious blend of design and effervescent style makes Fashion & I an electrifying brand for fashion forward women. Tempting, fashion conscious women with gloriously exciting colours, mesmerizing styles and exquisite designs Fashion & I is emblematic of elegance glamour and versatility.

About the collection:

Feminine, urbane and classy Fashion & I appeals to glamorous style savvy women and is the final destination for such fashion forward women. Their creations are set against a milieu of distinct lines of design: the classical style, the unusual and contemporary designs and the trendy and casual range. Each of these styles adapts age-old techniques, traditional materials and crafts to make unique creations that express ones individual personality. The collection with its comforting textures coupled with detailed intricacy and novel use of conventional fabrics is their signature style. The range consists of unstitched salwar suits, ready-mades, mix and match garments, kurti, ponchos and sarees. In the unstitched section, fabrics like cottons, linens spell comfort on the other hand captivating chanderis, crepe, georgette, matka, regal raw silk define luxury.

In the ready-made segment various drapes of the fabrics are improvised with diverse cuts and patterns reflect on the refine look. Kurtis with trendy embellishment cater to the mood of the young and hip, while the sober ones with a more formal look are designed, keeping in mind mature women. Skirts in trendy patterns, available in diverse and fascinating combinations of fabrics, playfully engage us in a conversation with fusion. Suits with sexy cowl necks, dreamy flowy sleeves, smart asymmetrical hemlines, mainly comprise the readymade section. The embellishments are incredibly trendy and compliment the look of the garment. The presence of patterned and tailored fabrics ensures a custom fit.

Ethnic sarees, with a universal appeal have been representing traditional and exotic Indian clothing is designed to entice women across demography and geography. The idea behind designing sarees, which appeals to every woman, is to bring back the glory of a simple yet unbelievably elegant nine-yard drape. Celebrating the quintessence of bling and glamour the hottest addition to FI beautifully blending tradition and modernity is the FI accessory. The lustrous accessory range adds elegance and a speck of glitter to every design and showcases the artistry of the master craftsmen and applauds style

The use of enthusiastic colour schemes and beautiful design work makes an unparalleled impact. It flawlessly replaces and compliments the various Indian traditions with a plethora of colours. The collection, though a concoction of east and west it unmistakably reflects the inherent Indian soul. Engaging us in a conversation with magnificence the drapes and the embroideries take us back to an era of romance as the silhouettes take inspiration from the dramatic past. At the same time the amalgamation of diverse fabrics is rich yet subtle. Ranging from romantic rural mystique of the traditional handloom to contemporary laser perforated power looms; FI has worked with a variety of fabrics. The creations have been melodiously intertwined with elaborate embellishments and enthralling volumes. The hallmark of every design is refined draping, delicate construction and flawless majestic finish. With fresh, clear silhouettes the collection is poised and elegant.

About Fashion & I

Promoted by Mr. Sharad Nawalgaria and Samir Nawalgaria from SNG Fashions Pvt Ltd, Fashion &I is a retail women's wear brand, which began creating lasting expressions amongst the women in Kolkata, and slowly expanded its reach across the nation. FI has come a long way since then and established itself in the fashion and retail scene. With an aim to create a brand that would appeal to women across the nation, FI has created impressions across the country in key cities. With a well-designed business model, which is unique in its own, today FI has 25 stores across 16 cities.

FI has established itself as a premier women's wear brand in the Indian subcontinent. Ethnic, bold cuts with subtle effects, exquisite embroideries and ethereal hues convene to create an amalgamation of style that's unique to Fashion & I creations These ensembles typify the soul, mannerisms & fashionable idiosyncrasy of inimitable India.

First Impression" as the name suggests, aptly abbreviates FI. It is often an impression that creates an everlasting trance. Every woman who personifies FI successfully leaves behind a trail of everlasting impression over people around her. Fashion & I re- creates traditional Indian silhouettes with a unique majestic look. Delicate yet rich trappings, striking textures, vibrant motifs coupled with meticulous precision in detail make their creations beautiful inside out. Making shopping is not just mere procurement but a complete experience, from its showroom, in shop designs; Fashion & I is constantly unlocking innovative and fresh boulevards for the woman shopper across the country.