- 2 hrs ago Born In August: What Does Your Personality Trait Say About You?
- 3 hrs ago Maharashtra: Thane Records 978 New Covid-19 Cases; Active Tally At 5,634
- 4 hrs ago India Emerged Successfully In The Management Of Covid-19 Pandemic: Mansukh Mandaviya
- 4 hrs ago Mercury Transit In Gemini On 02 July 2022: Impact On Zodiac Signs And Remedies
- News Bypolls: AAP bags Delhi's Rajinder Nagar
- Sports Ahmed Shahzad alleges senior and former Pakistan Cricketers are jealous of others' success
- Technology Week 25, 2022 Launch Roundup: Samsung Galaxy F13, Tecno POVA 3, POCO X4 GT, iQOO U5e, Xiaomi Book S, And More
- Movies Dekha Ek Khwaab Fame Shritama Mukherjee Ties The Knot With Boyfriend Akash Sahni
- Education TS SSC, Inter Result 2022: Date, Time, How To Check Telangana Board Result At bse.telangana.gov.in
- Finance 4 Stocks That Investors Could Buy Next Week For Good Gains
- Automobiles Ford India Extends Production At Its Chennai Facility Amidst Protest
- Travel 5 Best Easy Long Weekend Getaways From Delhi
When German manager Iris Knobloch begins her mandate as the new president of the board of the Cannes Film Festival, she will also become the first woman to ever hold the top job at the world's most famous and important film festival.
She is taking over from Pierre Lescure, a French former TV journalist and executive, who has been Cannes President since 2015. The 76-year-old will be stepping down after this year's edition, the 75th, which runs through May 28.
The festival's first non-French president
Knobloch is a pioneer in more ways than one. She'll not only be Cannes' first female president but the first "foreigner" to run France's most prized cinema event. That's significant.
The Berlin Film Festival has two non-Germans at the helm — artistic director Carlo Chatrian is Italian, executive director Mariette Rissenbeek is Dutch — but to have a non-Gallic boss in Cannes is something of a revolution.
Not that Knobloch doesn't know the French film industry. The daughter of Holocaust survivor and former president of the Central Council of Jews in Germany Charlotte Knobloch, Iris Knobloch studied law in Munich and New York before spending 25 years at various executive positions within the European operations of US film studio Warner Bros., including 15 years as chair of the Warner Bros. France group. She eventually ended up running Warners' operations across France, Germany, Benelux, Austria and Switzerland.
Promoter of a film that became a critical and commercial hit
In France, Knobloch played a key role in lobbying Cannes to accept Michel Hazanavicius' "The Artist" for competition in 2011. Many, particularly in the French industry, thought the crowd-pleasing black-and-white silent film was too mainstream to get a Cannes berth. But Knobloch prevailed.
"The Artist" was the hottest ticket of Cannes that year.
The film's French star, Jean Dujardin, won the best actor award and critical raves sent the movie on an historic awards run, ending at the 2011 Oscars where the movie won best picture.
It also became that rarest of beasts: a French global box office hit, earning more than $130 million (€124 million) worldwide.
Coincidentally, Hazanavicius is back in Cannes this year. His zombie comedy, "Final Cut," will open Cannes' 75th anniversary edition on May 17.
Combining red carpet glam and arthouse cinema
Knobloch's mainstream instincts, and her Hollywood connections — she only stepped down from WarnerMedia last summer — could be a major asset for Cannes, which has long struggled in trying to balance its imprimatur as the world's leading showcase of arthouse and avant-garde cinema with the necessity of bringing in big American movies and stars to pack its famed red carpet, attract paparazzi and generate buzz in the form of blogs and social media posts.
The Venice Film Festival, which last year featured the world premiere of Warner Bros. sci-fi epic "Dune," and included crowds of Italian fans screaming themselves raw over the sight of stars Timothee Chalamet and Zendaya, has arguably done a much better job of bringing in the Hollywood glam.
Getting Top Gun 2: Maverick and Elvis to Cannes
Getting two big studio films to France this year at Cannes 2022 — Tom Cruise's long-awaited "Top Gun 2: Maverick" and Baz Luhrmann's "Elvis," a biopic of Elvis Presley featuring Tom Hanks and Presley's mercurial manager Colonel Tom Parker will both screen on Cannes' Croisette — was a major coup for the festival.
With Knobloch's Hollywood Rolodex, Cannes will be hoping to make it a regular occurrence.
Artistic director remains Thierry Fremaux
When she takes over as president, Knobloch won't be directly picking Cannes' future line-up. That will still be the purview of artistic director and general delegate Thierry Fremaux.
But as Cannes President, she'll act as a go-between, balancing Fremaux's artistic demands with Cannes' deep-pocketed sponsors, who want as much glamour and bulb-flashing paparazzi moments as they can get.
There too, Knobloch has an in. When she resigned from Warner last year — ahead of the company's merger with television giant Discovery — Knobloch launched a €250 million media investment company, I2PO, together with Artemis, the investment firm backed by French businessman François-Henri Pinault.
Pinault, in addition to being the husband of Hollywood star Salma Hayek, is also the owner of luxury goods giant Kering, one of the Cannes festival's official sponsors. Many believe the Kering-Pinault link was key in convincing the Cannes board to vote for Knobloch.
Knobloch's corporate connections have raised hackles in the French film industry, with some suggesting it would be a conflict of interest to have a Cannes President who is also an investor in film companies. Knobloch has pledged that I2PO will not invest in any film company with a connection to Cannes.
Those concerns aside, critics and fans agree that Iris Knobloch brings to her new job a deep knowledge of the entire movie business, from the corporate suite to the red carpet.
As Cannes' first female president, she's more than qualified to prepare the world's most important film festival for an uncertain future.
Edited by: Elizabeth Grenier
- fashion trendsUrvashi Rautela Makes Cannes Red Carpet Debut In All-White Gown; PICS And All About Her Look
- bollywood wardrobeFashion Goddesses Deepika Padukone And Tamannaah Bhatia Stun At Cannes 2022 With Their Look
- art cultureOmicron: Have The 2022 Golden Globes, Grammy Awards, Oscars, Berlinale, Cannes Been Postponed?
- women7 Facts About Payal Kapadia, Mumbai-Based Filmmaker Who Won Best Documentary Award At Cannes 2021
- art cultureCannes Film Festival 2021 Winners List: Julia Ducournau's Film Titane Wins Palme D'Or
- bollywood wardrobeOn Priyanka Chopra Jonas’ Birthday, Her 4 Gowns That Will Make You Say ‘Awesome’
- hair careCannes 2021: Hofit Golan, Leonie Hanne, And Farhana Bodi’s Romantic Bun Hairstyles Are Noteworthy
- fashion trendsCannes 2021: Bangladeshi Actress Azmeri Haque Badhon Makes A Strong Case For Traditional Jamdani Saree
- fashion trendsCannes 2021: The 4 Unusual But Absolutely Slay-Worthy Fashion Lessons From The Divas
- fashion trendsCannes 2021: The Impressive And Not-So-Impressive White Outfits; Find Out The Attire We Liked The Most
- hair careCannes Film Festival 2021: Bella Hadid Gives Her Hair Bun A Stylish Modern Twist And Steals The Show
- fashion trendsCannes 2021: Bella Hadid And Other Divas Flaunted Their Fashionable Best; Find Out Who Looked The Best