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Women's Lingeries Get Macho Pulses Racing!
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oi-Staff
By Super Admin
Women's lingerie gets male shoppers' pulses racing.
But, when it comes to women, it's the sight of evening dresses or a glamorous pair of shoes that do the trick.
The study, used monitor devices to track the heart rates of 1,000 shoppers, in a bid to establish which department of a shopping mall gets customers most excited.
Male and women customers aged between 20-40 showed different reasons to get excited while shopping.
Lingerie topped the list of goods that boosted men's heart rates, followed by high-tech sound systems and TVs. Men often enjoy buying something special for their loved ones.
Women appear to embark upon an emotional roller coaster when they step into a shop, as their heart rate peaks throughout the shopping experience.
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Story first published: Wednesday, July 20, 2011, 13:59 [IST]
Other articles published on Jul 20, 2011
Read more about: evening dresses