4 Places To Buy Fancy Kerala Gold!

Trends N Style

oi-Amrisha Sharma

By Amrisha Sharma

Wednesday, May 25, 2011, 16:15

Kerala, 'God's own country', is famous for gold manufacturing and gold supply in India. Every corner of Kerala has a jewellery shop, which entices you to buy those fine pieces of necklaces and bangles. Kerala state manufactures 500 Kgs of gold jewellery every year and has more than 5,000 retailers and 40,000 artisans in its area. Woman are very fond of Kerala gold so there are shops to cater to their demands. The region is famous for yellow metal unlike the precious stones from Rajasthan in the North region.

While the locals prefer heavy and large sets, you can decide on the basis of your choice, weight and budget. Gold is sold in weight and the market prices are continuously rising in the share market of late. 'Kochi' is a famous for Kerala gold, silver, diamond and platinum jewellery. Most of the jewellers have showrooms at Jewel Junction (Woodland Junction) on MG Road. The normal gold purity in India is 22 carat whereas 24 carat gold ornaments(thankam) are also available. Light weight collections in 18 carat gold has come in demand among youngsters. The 4 Kerala places which you can visit to get guaranteed Kerala gold jewellery are:

1.Malabar Gold: Located in Jewel Junction has an extensive gold, diamond and platinum collection.
2. H.Venkatesha Naik Jewellery: Offers modern designs in gold sets and lightweight collections made of Kerala gold.
3.Alapatt Gold: This is one of the oldest and preferred showroom by locals. It has collection from traditional to modern designs to cater to all sections and choices.
4.Tanishq: The very new brand in the gold market has its branch here too. You can get guaranteed yellow metals in the designs preferable to the city and traditions.

Buying gold ornaments and investing in gold is the culture of Keralites which has been followed for over generations. So, if you are planning to buy yourself fine sets of Kerala gold, visit Kerala/ Kochi.

When you invest, don't forget to get a bill with the signature of the seller, making sure you are spending, on pure gold and not a mixed alloy. Tip: Check the gold rates and then enter the showroom so that the seller can't fool you with prices.