Social Media Day 2023: Why Do People Share Information? 10 Interesting Facts About Social Media Usage, Stats

Add as a preferred source on Google

Earlier life without smartphones seemed difficult and now it has been replaced by social media. Over the past decade and a half, the use of social media has skyrocketed.

The number of people using Facebook, Instagram, Twitter and Snapchat and other social media platforms, and the time spent on them has garnered huge interest as well as concern among health experts, teachers, policymakers and, parents regarding its impact (positive and negative) in our lives.

Every year, on 30 June, Social Media Day is celebrated and it aims to create awareness about the impact it has on our lives. Further, it also commemorates the invention of social media to keep people connected across the globe.

The idea was conceptualized and brought into practice when in 2010, Mashable India started celebrating the realm of social media and its influence on everyone's lifestyle.

The theme for World Social Medial Day 2023 is "Uniting the Digital World", which focuses on the positive impact of social media and how it is bringing the globe together with minimal effort. We have curated interesting facts and stats on this special day and it will take you by surprise.

Social Media Day 2023: Why Do People Share Information?
According to a study by New York Times Consumer Insight Group, participants cited certain motivations for sharing information on social media. These included a desire to reveal valuable and entertaining content to others; to define themselves; to grow and nourish relationships and to get the word out about brands and causes they like or support.

Due to this, social media has become a tool to impact society and not merely a handy tool to stay in touch with society. Today social media is used in numerous ways to shape politics, culture, politics, innovation, careers and more.

Social Media Day 2023: 10 Interesting Facts About Social Media Usage, Statistics
1. According to a report by the Business Research Company, the global social media market grew from $193.52 billion in 2022 to $231.1 billion in 2023 at a compound annual growth of 19.4%.
2. About 4.9 billion people use social media across the globe in 2023, mentions Forbes and the number is expected to jump to approximately 5.85 billion users by 2027.
3. Facebook is the world's most used social media platform in the world, with 2.9 million monthly active users across the globe and the most common way people access social media is through a mobile device.
4. In 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, which is up from 145 minutes in the previous year, as per a report by Statistica.
5. In 2020, the Philippines is the nation with the most time spent on social media per day where the online users spend an average of 3 hours and 53 minutes on social media each day. In the US, the daily time spent on social media was just 2 hours and 3 mins.
6. According to the latest social media usage statistics by country, urban consumers in Nigeria spend the most amount of time on social media in 2023. At 238 minutes (three hours and 58 minutes) per day, that's a lead of three minutes over Ghana in second place with 235 minutes, mentions a report by Oberlo.
7. Short-form videos are the most engaging type of content on social media platforms.
8. In 2023, YouTube has over 2.68 billion monthly active users. 52% of internet users worldwide access YouTube at least once a month. Also, about 84% of people aged between 18 to 29 use at least one social media platform.
9. According to Global Statistics, 5 most popular social media platforms in India in 2023 are WhatsApp (531.46 million active users), followed by Instagram (516.92 million users), Facebook (492.70 million users), Telegram (384.06 million users), Facebook Messenger (343.92 million users).
10. Instagram is the most used social media platform in 2023 with 74.70% of the internet users enrolled. The number of active Instagram users in India comes to 516.92 million.