47 Per Cent Of Smartphone Gamers Are Women: Facebook

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Smartphones are the most used gaming devices for people globally, and across 12 countries, 47% of all smartphone players are now women, a Facebook study has revealed, adding that gaming on mobile devices is increasingly becoming popular among women.

Facebook's data analysis and storytelling team Facebook IQ commissioned a market research company, TNS, to survey people of ages 18+, spanning 12 countries representing North America, Latin America, Europe, the Middle East and Asia on their use of mobile as a gaming device.

The survey found that on average, smartphones are the top gaming devices for users, at 71%, followed by computers at 64%, tablets at 34% and video game consoles at 26%, adweek.com reported on Tuesday.

The survey also analysed the habits of mobile game spenders (that is, users who play games on mobile and pay for games on at least a monthly basis) and found that these spending players were 2.7 times more likely to stay in-game for a "sense of community and belonging" than mobile non-spenders.

These spenders were also found to be 2.3 times more likely to stop playing games than non-spenders, if community members stopped playing.

"On average across the 12 markets, 68% of mobile game spenders said they discover games via social networking platforms. Other popular discovery sources were photo and video services at 57% and chat apps at 54%," the report said.

A total of 34% of mobile game spenders said they discover games by word of mouth.

Inputs From IANS