7 Reasons Why Indians Are Obsessed With Gold

India remains the indomitable number one in terms of gold consumption. Almost 99 percent of Indian women have fallen head over heels with gold, so much so that we also even have a festival which caters to gold merchants.

During wedding ceremonies gold is a must for brides to wear no matter which caste she belongs too. In course of time, this metal has become a woman's favourtie This being said Indians are undoubtedly obsessed with gold. Boldsky has listed some of the fascinating and true reasons why Indians love to invest in this shining metal. Take a look at it's importance in the lives of Indian women and you will gradually get the feeling of why the obsession.

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7 reasons why Indians are obsessed with gold:

Because It Signifies Prosperity

Gold signifies prosperity. When one purchases gold it only shows that you're doing well enough in life to afford the metal. This is one of the many reasons why Indians are so obsessed with gold.

Because Of It's Value

The value of gold is very high and this is the reason why a lot of Indian women invest in the metal. Though, there are some who resent it, they still find the need to invest in this kind of a value.

Because It's Become A Fetish

Gold has become a fetish for some Indians. The thought of not possessing a gold ornament makes them feel suffocated.

Because It's Traditional

Gold is a traditional metal. In many families gold ornaments are passed on from one generation to the next, thus making Indians so obsessed over the metal.

Because It's A Royal Gift

Gold is a royal gift because of it's worth. It makes an Indian woman look beautiful and classic with a touch of royalty.

Because It's A Status Symbol

The more gold you own, the higher your status is in our Indian society. This is the reason why women want more and more of this shining piece of metal.

Because Women Love All That Glitters

Indian women are generally obsessed with anything that glitters. Gold being one of those elements, thus gives a reason why women are so madly in love with it.