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Launch Of Prestige Premia Cooking Appliances
TTK Prestige and SCHOTT jointly launched a range of world class high quality cooking appliances in the brand name ‘Prestige Premia' on May 25th, 2012 in Bangalore. Prestige Premia offers an exquisite range of gas tables and induction cook-tops. The product range is positioned as a lifestyle product and will be targeted at today’s upwardly mobile customer.
With a touch of German engineering, Prestige Premia promises superior quality, durability, safety, easy maintenance, stylish designs and most importantly SCHOTT CERAN patented eco-friendly manufacturing process with zero use of the toxic heavy metals.
The two categories that are being introduced to the Indian market under Prestige Premia are:
- SCHOTT CERAN® glass-ceramic cook-tops for high end Prestige Premia induction cooker
- Gas stoves made from SCHOTT tempered flat glass.
The launched products are customized for specific requirements of the modern Indian kitchens such as intelligent Indian Menu options on the Induction Cook tops, stainless steel body for the first time for more durability and new voice interface for customer convenience.
Mr. S. Ravichandran, Managing Director, TTK Prestige Ltd said, “Indian consumers are rising to be quality conscious and the tie-up with SCHOTT re-instills the brands commitment towards catering the growing needs of our consumers.
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