It Is Levi Strauss Birthday Today!

Pulse

oi-Anjana NS

By Anjana Ns

Saturday, February 26, 2011, 12:21

If you are a "Levi" fan, then today is the day to commemorate the founder of your blue denims. Today it is Levi Strauss' birthday. Levi strauss, a German, was born on Febraury 26th 1829. He was the first to open a Blue Jeans manufacturing company in the United States. His company was inaugurated in 1853 in California and was called Levi strauss & Co.

Strauss, at first, started a wholesale dry goods business in San Francisco, California and then, in partnership with a Nevada tailor Jacob Davis, received a US patent to manufacture denim work pants with copper rivets. By the end of the twentieth century, Levi jeans had become a style statement of every youth.

On his personal front, Strauss was married to Rebecca and was survived by his mother, two sisters and two brothers. Strauss died on September 26th, 1902. In memory of the great denim founder, A Levi Strauss museum has been maintained in Buttenheim, Germany. The very reason for the location is that the place marks the birth of Strauss. Also, the Levi Strauss & Co headquarters is no less than the Museum as even it has showcased some historical and rare things totally free for visitors to have a look.

On the occasion of the Strauss birthday, let"s celebrate wearing the universally accepted blue denims trend. Hopefully, we get good discounts at the Levi stores today!