Mobile's Defeated Status

Pulse

oi-Staff

Monday, February 22, 2010, 13:36

While the mobile phone companies are trying their best to get the world fit in the mobile set, users are not quite liking the idea using mobile phones as a wallet.

Esther Swilley, an assistant professor of marketing, Kansas State University, said cell phone users were risky device for putting banking accounts, identification and other personal information as it can be lost, felt lying around and most importantly easily viewed by a third person.

The expert, however, thinks consumers would be more willing to accept keeping an airline, movie or sports ticket on their phone.

Swilley said: "I think what's going to happen for consumers to accept a wallet phone is that it's going to have to go in stages. So now we have everybody's telephone number on our phones. Next you will be doing airline tickets and things like that on your phone. Next thing you know, everything in your wallet is going to be on the phone."

The study was due to appear in the Journal of Consumer Marketing.