toys - Part 1

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Toys are simply for joy and they form an integral part in the growth of a child. Toys seek to entertain, teach and are fun filled comrades of children, shaping themselves accordingly to suit different ages and stages. New toy stores with a good load of variety and novelty are mushrooming round the globe. toys, 'Toys "R" Us' is really a toy-land of its own where one gets lost in its labyrinth of vastness and variety oblivious of the routine juggle of the world.

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Toys "R" Us Inc a leading retailer of toys and baby products was founded in 1948 in Washington D.C by 'Charles Lazarus' during the post war boom era as a baby furniture retailer, then known as ' Children's Supermarket'. At present the company's head quarters is located in Wayne, New Jersey. Its flagship store in New York's Times Square, takes pride of being acknowledged as toys.

It is a globally acclaimed store with more than 1,400 freestanding destinations of toy and baby stores worldwide and sells its merchandise in 587 toy stores in the US and about 650 international toy stores including licensed and franchise stores.Babies "R" Us' comes under the umbrella of 'Toys "R" Us', a thorough baby world dealing with baby things and leads the juvenile industry.

The logo of 'Toys "R" Us' bears an upturned "R" (a kid's version of writing the letter " R") on a star. An anthropomorphic cartoon giraffe called 'Geoffrey the giraffe' was introduced as the mascot of the company. With the passage of days, Geoffrey acquired a wife called 'Gigi' and a daughter 'Gee'.

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Being a toy planet of its own, it deals with innumerable toy brands that are too long to be listed below.

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Toys of 'Toys "R" Us'

Gymini 3D activity Gym

This item with its dangling toys in fabric-covered arches amuses the baby while lying on its back or tummy. This is ideal for babies within 12 months. This item is a creation of 'Tiny Love' and is priced as $ 39.99

Laugh & Learn-Learning Puppy

The floppy eared puppy is teaches the baby in its most amusing way, the alphabets, numbers, colours, parts of the body apart from playing games and singing songs. The toy is usable for babies within 12-24 months of age. This cute puppy is an innovation of 'Fisher Price' and is priced at $ 19.99

Ocean Wonders Aquarium

This toy can be fitted to the crib and is designed specially to drift the baby to sleep with its soothing sights and sounds. Aquatic characters like fishes, gentle bubbles and soft lights make the process of sleep more pleasant. This wonder from Fisher Price is ideal for babies of the age group of 12-24 months and is priced at $ 29.99.

Drop & Roar Dinosaur

This fun filled toy keeps the baby occupied and enthralled with its sound effects, chutes, songs and slides. Further a rattling bird, a twirling butterfly and a spinning dinosaur coupled with little balls excel each other in drawing the baby's attention. This toy entertains babies within the age group of 6 months to 3 years. The toy owes its make to Fisher Price and is priced at $ at 34.99.