ITC Sunrise Spices Releases Special Durga Puja Music Video In Collaboration With Monali Thakur

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ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of 'Dashabhuja Ghore Ghore Durga' music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja.

This musical masterpiece was officially unveiled on October 1, 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.

The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Monali Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal.

The music is composed by the renowned Indian composer Jeet Ganguly. Adding depth to the narrative, Bengal's heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga puja celebrations in the region, while the exceptionally talented Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur, further enhancing its grandeur and appeal.

Commenting on the launch, Mr Piyush Mishra, Business Head, Sunrise Spices, said, "Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats".

As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood - the heart and soul of every Bengali household. The music video's enchanting melodies and captivating visuals encapsulate the magic of Durga Puja, making it a must-watch for all.

The launch event was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished celebration. Adorned in vibrant festival colours, these dancers crafted a visual masterpiece. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity, captivating the hearts of onlookers and reminding them of Durga Puja's unique and enchanting spirit in Bengal.

About ITC Sunrise Spices
ITC's Sunrise Spices is one of the fastest-growing spice brands in Eastern India. Sunrise Spices has been enhancing the taste of meals with its high-quality spices, including the Sunrise Shahi Garam masala, Sunrise Meat Powder, Sunrise Whole Panch Phoran and the newly launched Pasta Masala among others. The spices are manufactured at state-of-the-art facilities spread across the country. Today the brand has a variety of products under the categories of Basic Spices, Blended Spices, Whole Spices and Papads. Available across retail outlets, the brand is also available digitally through leading E-commerce websites.