Glamour & Style Rules The Ramp At Kombu Mela

Monday, January 18, 2010, 12:25

Radio Mirchi's 'Kombu Mela' - the unique 'Cow Fashion Makeover' event indeed proved that fashion has no boundaries. The event took place at Isckon today amidst much fanfare and in the presence of Sandalwood celebrities. 10 college teams from various city colleges participated in the fitting finale displaying utmost enthusiasm and extraordinary skills as they transformed the cow models into glam divas.

The winner of the present season's Fashion show were from the Vogue Institute with the theme Beauty and the Beast, 2nd runner up were from Sheshadripuram College with astronaut theme and 1st runner again being from Vogue institute with Anti-plastic theme. The winner of the contest received a cheque of Rs. 10,000 while 1nd and the 2st Runner up received Rs.7500 and Rs.5000

Some of the colleges that participated in the event were Vogue Fashion Institute, the fashion departments of Surana College and KLE college, Sheshadripuram college, Presidency college etc. The team which was successful in bringing out a perfect themed look on the cow was chosen the winner. The themes varied from traditional Brindavan story to Space with cow dressed as an astronaut, anti-plastic to Swayamvar etc. The students were given about 2 hours to complete the makeover.

Meanwhile the Mirchi RJs also engaged the crowd with fun games and contests. Celebrity judges from Sandalwood Chetan & newbie Regina seemed to have had a fun time watching the cow beauties walking the ramp. While standing beside the winning cow for a picture Regina cheekily said, “Feel as if we are standing beside a glam diva. Kudos to Radio Mirchi to have come up this fun concept!"

Speaking on the occasion, Rahul Balyan – Cluster Head Karnataka & Kerala said, “Kombu Mela has become our signature event now, since Radio Mirchi has such a strong following with the youth of Bangalore, we decided to adopt and give the sankranti celebrations a youthful and Mirchi twist by conceiving of the Kombhu Mela, worlds only cow fashion show probably. We are happy with the overwhelming response from the colleges and the enthusiasm of their participation."

One of the contestant said, “Taking part and working with real models for a fashion show is something common. But bringing out the best and a different look on a cow was more challenging".

About Radio Mirchi:

Radio Mirchi is India's largest private radio network and is owned by Entertainment Network (India) Limited (ENIL). ENIL is India's first pure play radio broadcasting company to be listed. ENIL launched its first radio station in the city of Indore on October 2001. At present Radio Mirchi is operational in 23 cities i.e. Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad, Jalandhar, Patna, Pune, Rajkot, Vadodra, Bhopal, Lucknow, Kanpur, Varanasi, Nasik, Goa, Madurai, Aurangabad and Surat. Radio Mirchi is considered to be the leader in the private FM radio industry and will shortly be operational in ten additional cities