Warner Bros Characters To Become Marketing Tools

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Warner Bros is calling forth ad agencies in Australia to use its characters as marketing tools following the success of a similar project in America.

"Over the next few months we will be giving a series of high-level presentations to agencies telling them how the characters and other properties can be leveraged to sell products," News.com.au quoted Preston Lewis, managing director of Warner Bros Consumer Products in Australia as saying.

However in Australia, marketers confront bans on the use of links that tempt the child population to consume unhealthy food.

According to 'The Australian', such links were banned by a national preventative health taskforce.

However the ban does not seem to deter the marketing mood of Warner Bros.

Preston Lewis said, "Warner Bros looks at the full spectrum of consumers from newborns all the way up to grandma."

He also quoted the example of Warner Bros' 'Looney Tunes Active,' which has been devised to support health focused necessities.

He hopes that marketers will procure license for the use of characters with attributes that go with the needs of brands ranging from sweets to cereals.

A child friendly proposal?