Video Advertisements On Magazine

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The first video advertisement is to be on 'Entertainment Weekly', an American Magazine. The copies are to be sold out in Los Angeles and New York.

The new wonder works with a small piece of cardboard inserted in a page which holds a mini screen on which the advertisements play. Adverts for Pepsi Max and the American TV network, CBS have hit the mini screen of the magazine.

The video is displayed when a small chip containing the footage gets activated and when the page is flipped. Each chip has the capacity to store up to 40 minutes of the clippings. In-built speakers makes the ad audible. The screen are clear as cell phones displays and they function with a rechargeable battery.

The BBC quoted Pepsi"s chief marketing officer, Frank Cooper, as saying: "This is an extraordinary way to refresh how we interact with consumers."

A new innovation in media advertisement.