CII - Retail B®and 2007 Summit ...Contd

Add as a preferred source on Google

Lifestyle characteristics are often used to define the sub-segments. Core users vary from a brand's target market. The target market is used for making volume and sales estimates and for media plans. Usually several brands in a category have the same target market. Conversely, a description of core user gives a clear picture of a sub-category of users that differentiates them, and is meaningful. Defining core users gives the brand a personality and strongly suggests brand benefits.

Mr. Bijoor recommends that today's successful marketing organizations should have the CEO who has to become the Brand Champion who sets the pace, ensuring that the message is integrated into all decisions going forward. Until we get over the silos that currently hinder the effectiveness of today's organizations and truly understand that the brand is the DNA that makes up the store, product or service's reason for being, branding will continue to be simply a marketing function-for those who want to see their market share dwindle in the future stated Harish.

To survive in the emerging scenario brands and retailers need to be extremely alert and also have to be flexible in their approach. There can be no short cut to way ahead and the only way is to take all competition head on. This Conference will presenting tips for survival and growth along with things like innovation at all levels, customer focus approach, retail fundamentals etc. But top of all one has to be daring to dream opportunities will be the essence that will be communicated through this Conference.

Participation & Speakers
Among the high profile speakers are Mr. Jamshyd N Godrej - Godrej & Boyce Manufacturing Company Ltd; Andrew Levermore - Hypercity; Prof Koshy Abraham - IIM Ahmedabad; M G Parameswaran - FCB Ulka; R Subramanian - Subhiksha Trading Service; Shombit Sengupta - Shining Emotional Surplus Pvt Ltd; Venu Madhav - Cafe Coffee Day; Harish Bhat - Titan Industries Ltd; Lloyd Mathias - Motorola India Ltd; Nandini Sethuraman - RPG Group; Amit Jatia - Managing Director, Mc Donalds; Asim Dalal, Managing Director, Bombay Store; Niren Chaudhary - Yum Foods; Ajit Joshi-Infiniti Retail Ltd; Bijou Kurien - Reliance Lifestyle; Pratik Pal - Tata Consulting Services; Hemchandra Javeri- Madura Garments Lifestyle Brands and Retail and speakers from Shoppers Stop, ITC Ltd Future Group-Pantaloons and ICICI Bank will make presentations.

About The Retail Brand 2007 Summit
The Retail Brand