Healing touch of Ayurveda

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Kochi, Apr 1 (UNI) Stiff necks, numb lower backs, strained fingers and tired eyes - to these modern day ailments of the 'computer generation', a healing touch is being brought by the ancient science of Ayurveda.

''Ayurveda is very effective in tackling lifestyle diseases. For this reason, we have crafted a special treatment regimen for the IT industry,'' says Mr Gopala Krishna Pillai of the Thrissur-based Vaidyaratnam Oushadhasala.

The Oushadhasala opened a treatment centre at Bangalore, the IT hub of the country, in January this year and the response from the IT professionals had been quite good, Mr Pillai said at the recent Kerala Health Tourism 2007 meet here.

He said the Oushadhasala hit upon the idea of a special treatment regimen for the IT industry after a survey undertaken by it revealed the people in the age group of 25 to 45 year were suffering from a variety of problems due to the constant use of computers.

These included eye strain, neck and back pain and even insomnia.

''This is the most productive age group and as their ailments seemed to be directly related to their work, we thought something should be done to alleviate their suffering,'' he added.

The Vaidyaratnam Oushadhasala is not the only one to realise the modern day man's need for ancient wisdom. The Coimbatore-based Aryavaidya Pharmacy had came up with special 'Chyawanprasha' biscuits for children, who often resist taking the pungent tasting, sticky medicine known for beefing up the immunity.

Managing Director of the Aryavaidya Pharmacy P R Krishnakumar, said the biscuits, under the brand name 'Chyavana', were launched about three months ago in Kerala and Tamil Nadu. The product would be launched in the North Indian states also in a phased manner.

The pharmacy had earlier this year launched 20 'kashayams' in the form of tablets. This was done mainly to cater to the overseas Malayalees, specially those living in the Gulf countries, Mr Krishnakumar said.

''Making the 'kashayams' in tablet forms helped in their easy transportation and the people also found it easier to take them in this form. Otherwise, they have to carry around bulky bottles if they have to take a medicine two or three times in a day'', Mr Krishnakumar said.