Influential Indian designs at WLIFW

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Courtesy UNI

New Delhi, Apr 9 Innovative creations of Indian fashion designers and their long-lasting influence across the world has attracted many foreign buyers to the ongoing Wills India Fashion Week (WLIFW) here.

Drawing inspiration from the exquisite wearable displayed at the ramps, an Indian-American Zainab Eqbal, who has bought Rohit Bal's collection, was desperately looking for more from other designers.

An NRI, who runs a boutique in Chicago, Zainab said, ''Indian fashion is leading everywhere and there is a great demand for the collection in terms of the exquisite work and perfect detailing.'' Lauding India for its great creations, she said Indian collection has taken a lead all over the world as people are greatly influenced by its rich cultural heritage. ''Over the last five years, I had never thought that Indian fashion would be at par with the global fashion. But it has really made an impact on the world fashion and I am sure India will excel world fashion soon as the variety of work they provide is unique everywhere.'' Zainab said the country is making huge impact and it soon will take over countries like China and others. ''We get people from all walks of life asking for Indian clothes and I see no reason why India would not become a fashion superpower very soon.'' ''The country has a lot of things to offer than any other developing country besides the fact that there are more English-speaking people. Their work is being noticed in every field and it won't be surprising when India becomes a superpower.'' Over 70 international buyers, from over 12 countries and 90 domestic buyers have participated the Wills Lifestyle India Fashion Week here. In comparison, over 40 key international buyers along with nearly 150 domestic buyers visited the Lakme Fashion Week that was held at Mumbai from March 28 to April 2.

Another NRI Mamta from the Saffron International Los Angeles Beverly hills, who had come for the event for the second time, was peeved over the domination of western ensembles in the collections.

''The Indian designers are going for western clothing instead of their own rich cultural heritage. If they want to sell more in foreign countries they should retain their heritage because there are already so many big foreign designers. So it will be better if they should really focus on Indian designs.'' They can make western clothes and sell it to the small boutiques and shops but for big business they should not leave their heritage, she said.

Referring to Abu Jani and Sandeep Khosla's show, which hit the ramp on the fourth day, she said ''it was beautiful and I think they were the only ones who had given an entire touch of our heritage in the creation.''