Hewlett-Packard India has launched

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Courtesy: IndiaFM

Hewlett-Packard India has launched the "Ye Lamhe Shahrukh Ke Saath / Magic Memories with Shahrukh" road shows at popular hill stations to promote their Compaq Presario range of desktops and notebooks. The road shows would be put up for two consecutive weekends at various holiday spots.

Special kiosks will be put up by HP at the most popular hill stations in the country like Kullu Manali, Nainital, Mussourie, Mount Abu, Shimla, Lonavala, Mahabaleshwar, Panchgani, Ooty, Kodaikanal, Gangtok and Darjeeling. Holidayers will not only be able to avail of fabulous offers on the products, but also have their pictures clicked with life sized cut-outs of Shahrukh Khan, which will be printed and framed for free.

According to Nitin Hiranandani, Personal Systems Group - Consumer Sales Manager, HP India "Ye Lamhe Shahrukh ke Saath /Magic Memories with Shahrukh'' is a unique concept which will create a fun experience for families on summer holiday and put the Compaq Presario brand firmly on their radar. Summer vacations are the ideal time for school children to buy PCs,"

He added, "What better way to establish a fun yet relevant connect with target customers from cities than making your brand a part of their holiday memories forever!"