An Elegant Man’s Formal Wear-Wills Lifestyle!

Men Fashion

oi-Staff

By Staff

Tuesday, May 19, 2009, 15:50

ITC's Wills Lifestyle, the nationwide chain of specialty stores presents men's formal wears range with unmatched quality and supreme style. An innovative vibrant colour palette has been introduced this Spring-Summer 2009 blended with comfort and individual style.

Wills Classic collection for men offers fresh summerpastel colours like pink,lilac, mint, aqua, beige, silver, beige, grey and lavender. The focus is on fabric sheen brought about bythe usage of varioussubtletextured fabrics and superfinestructures.

Bankers, the trend of contrast white cuffs and collars remain the key trend this season. In terms ofpattern, avarietyof micro checks havebeen introduced, while the stripes remain clean and crisp. The trends in trousers include fine herring bone structures and fine linen trousers in superior micro stripes.

The exquisite 'Luxuria' collection offered in the range reflects a suave presence with shirts made from rich Italian fabric with fine European craftsmanship, which gives the pieces a luxurious elegance and an impeccable finish.

The new range is priced between Rs.1399- Rs. 7999 and is available at all the Wills Lifestyle stores across the country.

About Wills Lifestyle

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Club life evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women.

A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 50 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years. Wills Lifestyle has received wide recognition within the fashion industry including "Most Admired Exclusive Retail Chain of the Year".