: The Strong Fragrance For The Masculine Man!

By Staff

Friday, September 25, 2009, 12:24

Introducing , a strong and masculine fragrance, which embodies the very essence of British Elegance and sophistication. This sensual scent was designed for the man who knows who he is - he is daring, playful, cheeky and exudes self-confidence.

"I am very happy with my new Male fragrance '' because it's so easy to wear but has a real character which comes from a blend of bergamot and anise, but with the addition of patchouli and Iris which are scents I have loved for many years. It gives the unexpected element which is something I do with my designs for clothes".

Paul Smith

THE DESIGN

BOTTLE

"s elegance and manhood is reflected in the highly contrasted bottle. The vivid yellow and white branding sets the tone. The strong directional architectural shape and the simple geometric rounded cap convey a feeling of quality and sensual masculinity.

PACKAGING

The black pack shows an eye-catching logo - punchy yellow and white - contrasted with a matte sleek, black background. A subtle nod to the Paul Smith spirit can also be seen in his multicoloured stripes signature on the front and back of the pack.

THE PERFUMER

was created by Nathalie Lorson of Firmenich. Her olfactory style is warm, generous and sensual and she creates her masterpieces such as by, "blending fragrances with my soul and with my mind, as well as my nose".

THE FRAGRANCE

The fragrance"s three facets blend together to create a unique identity, which will stand out in a crowd.

The opening mixes a sparkling blend of yuzu, bergamot and anise providing a surprising tonic sensation.

A wave of vibrant spices reinforces the signature. Patchouli and incense express the daring side of the .

The seductive, contemporary sensuality is then revealed by the combination of powdery orris, sophisticated violet and addictive tonka beans.

THE VISUAL

Shot by Paul Smith himself in a luxurious hotel in the heart of London and art directed by Alan Aboud, the visual shows a precious furtive moment between a young couple. The male model chosen to head the campaign is Florent Megdoud who perfectly embodies the seductive and playful nature of the new fragrance.

Truly Paul Smith, truly addictive.

RANGE MRP

EDT Natural Spray 100ml 3,360
EDT Natural Spray 50ml 2,625
EDT Natural Spray 30ml 1,995

Availability: At Parcos, as well as select departmental stores across the nation.