Men Underwear Designed Like Wonderbra

Men Fashion

oi-Staff

By Staff

Tuesday, December 16, 2008, 11:47

In their quest for the perfect shape, men have taken up purchasing the bodysculpture undergarments. These specially crafted garments aim to enhance the body shape and yield a youthful appearance.

The foremost in the long line to purchase the 'wondrous' items are the City bankers who require to look young and fit at job interviews.

The bodyshaping briefs have built-in elastic sling to lift and perk up a sagging backside by up to an inch, the garment has been designed by America's leading underwear designer, Andrew Christian.

"From the outside the Flashback looks like normal underwear. But on the inside it has hidden strapping that lifts and supports the buttocks. It is a bit like a push-up bra for women, but without the padding," TimesOnline quoted said Christian, as saying

"Instead of a lot of work at the gym, it's much easier to just buy a product that gives you the look of a bubble butt," he added.

This has raised the sale of male undergarment tripping off the women's lingerie sale in Britain's 3.3 billion pounds underwear market, though women spend triple times the men.

Now the advertisers are ready to go ahead and recreate the Wonderbra advertisement's success that featured Eva Herzigova and the slogan, "Hello, boys".