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'The Collective' Launches New Fashion Denims

The Collective believes in bringing the world"s finest to your doorstep. Introducing some of the most celebrated brands internationally, The Collective brings Denims from Vivienne Westwood & Nudie Jeans this season.

Vivienne Westwood, the influential British designer has teamed up with denim experts Lee for a capsule collection that draws upon Westwood"s archived collections from the 70"s and 80"s and Lee"s denim expertise. This year"s Autumn Winter look brings the “MAN" collection to the store. While the collection is generic, it promises to cater to different personalities & different choices.The jeans without a doubt are a continuation of Vivienne Westwood edgy & cool styles.

The other new entrant to the store, Nudie Jeans brings the Fall Winter 2011 that pomises to open up 'your chance to dream". Swedish denim label Nudie started in 2001 believes that denim has the ability to age beautifully, and therefore offers a covetable collection of “dry" jeans, that promise to improve with age, as well a range of innovative washes.The look confirms the obvious idea that Nudie Jeans stands for simplicity and sustainability.

With Vivenne Westwood & Nudie jeans now made available exclusively at The Collective, the store presents a plethora of options for denims.

Celebrate Denims this season in your city only @ The Collective ...

About The Collective
'The Collective" is a super-premium lifestyle retail chain that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time.

Story first published: Tuesday, August 23, 2011, 17:40 [IST]
Read more about: international fashion brands
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