Apparel Collection: Max Store Offers New Ethnic Range

Trends N Style

oi-Anjana

By Anjana Ns

Wednesday, October 19, 2011, 11:39

This festive season, Max store offers the whole family a great shopping experience with new vibrant collections across apparel, footwear & accessories. With 3000 new designs, go ahead and take this opportunity to splurge on your new wardrobe.

Going with the pre-dominant bright colour palette, the new ethnic range Tavisha perfectly complements the joys and celebratory mood of festive occasions. The four key themes are Heritage, Pipli, Indigo and Bohemian which embrace the rich Indian culture. Traditional crafts such as block printing & hand embroidery accentuate the richness of fabrics like silks, brocades, jacquards, chanderi, etc.

Contemporary cuts like gathers in empire lines, flared kurtas with kallis, bundgalas, angrakhas, etc have been extensively used to give the garments an evergreen appeal.

If headed for a more contemporary look, the stylish women & young girls will not be able to resist the Mix & Match section. Create your signature look by teaming distinct printed churidars or leggings with the fashionable kurtas & kurtis.

Also find the perfect gifts for your loved ones in Max store. From the fashionable apparel to the glitzy accessories, there is something for everyone! In fact, shopping for the entire family can be completed with Rs 3,000!!

The apparel collection is available in all Max stores across the country.
Shop for Rs 3,000 & above and get a Max 'PRO-SPORTS BAG' worth Rs 699 for Rs 100 only'. The offer is valid in all Max stores across Bangalore from September 30th - October 30th, 2011.

About Max
Max is the leading fashion retail chain offering customers one stop shop for clothing, accessories and footwear needs for the entire family.

Max - a division of Lifestyle International (P) Ltd. - has pioneered the concept of 'value fashion retailing" in the country, thereby offering the value conscious customer a choice of variety without compromising on the quality. It offers merchandise which is fashionable & predominantly priced in the range of Rs 199 to Rs 599. The store ambience offers global shopping experience with imported fixtures and customer friendly layouts. In India, Max has 56 stores across 27 cities including Ghaziabad, Amritsar, Bhopal, Baroda, Thane, Siliguri, Chennai, Indore, Raipur, Ahmedabad, Kolkata, Vishakhapatnam, Bangalore, Delhi, Gurgaon, Agra, Hyderabad, Lucknow, Calicut, Mumbai, Nanded, Durgapur, Siliguri, Cochin, Mangalore and Pune. It has plans to open 75 stores by 2011-12.