Wills Lifestyle Felicitates Aspiring fashion Talents

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Wills Lifestyle announced the fourth edition of The Debut, a first of its kind initiative for recognizing India"s promising young talent in fashion arena. The contest like the previous three seasons provided an opportunity to showcase, reward and recognise the aspiring young designers of the country.

This year the contest received an overwhelming response through more than 320 entries from all over India, including students from country"s prestigious fashion institutes like all centers of National Institute of fashion Technology (NIFT), National Institute of Design (NID) and Pearl Academy of fashion.

Out of 200 portfolios received, a separate jury shortlisted the entries to 45 potential candidates, who presented their creations in front of an eminent jury at the regional rounds held in Mumbai, Kolkata and Bangalore.

On the occasion of ITC as an organization completing 100 years, the students were provided with a theme to draw inspiration for the creations - Sunhera Kal : For All Our Tomorrows.

The short listed finalists would be competing at 'The Debut" finale to be held in New Delhi on March 11, 2010. An eminent panel of representatives from the design team of ITC and other fashion institutes like NIFT, NID, Pearl Academy, along with renowned fashion designers of FDCI will judge the winner based on parameters like creativity, technicality and commercial viability.

The winner will receive an award at the forthcoming edition of Wills Lifestyle India fashion Week Award, besides an all expenses paid trip to an International fashion Fair and an opportunity to work with ITC Ltd