'Diamond Rakhi' For Your Brother

By Priya Devi

Thursday, August 19, 2010, 14:37

Raksha Bandhan, the Indian festival symbolises the affection between sisters and brothers, is experiencing a hike in demand for 'Diamond Rakhis.'

Rakhis are those hand bands tied by sisters to their brothers, in order to proclaim their love and care on this special day, August 24th.

The Indian city, Gujarat is experiencing a high demand for Rakhis made with diamonds. Jewellers are competing with each other by coming up with different and beautiful diamond Rakhi designs. These beautiful hand bands having diamonds on them are one of its kind to possess.

A jeweller in Surat said, "The festivals are very important for India and when the festival of siblings is round the corner, our company has introduced Rakhis in a unique way. Last year, we had started this unique concept of using real diamonds for making Rakhis; continuing the same concept, we are introducing Rakhis priced at rupees 10,000 to 30,000 in the market."

Customers are thrilled and they don't mind shelling out money on such a luxury. As relationships are not measured by the currency. "I chose a diamond Rakhi for my brother as diamonds are invaluable in our world. Likewise, my brother is invaluable for me. I chose a Rakhi which contains the symbol of India; it shows the love between a brother and sister and also a love towards my country," said Ayushiben Patel, a customer.

So, go ahead and celebrate this Raksha Bandhan by proclaiming love for your brother by tying him a diamond Rakhi.

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