Mahatma Gandhi's Montblanc Fountain Pen!

Trends N Style

oi-Staff

Monday, October 5, 2009, 10:42

The luxurious pen brand Montblanc fountain pen has found a new way to promote their product. They have advertised that Mahatma Gandhi, the Father of India had used the pen for his use. They feel that he would have wanted to share the 23,000 dollar special edition Montblanc fountain pen that has been named in his honour.

The Montblanc fountain pen is being offered around the world in 2009 with the entire country. Many Indian clients have already pre-ordered the pen. However the company representatives also accuses that India's youth are more likely to look up to Bill Gates rather than Gandhi.

The company had earlier promoted pens on the names of Alexander the great and Winston Churchill. They felt that in India, other than Mahatma Gandhi, there is no one else eligible for this honour. Some Gandhi loyalists, however, said India's founding father would have questioned why a public servant would spend 23,000 dollars on a pen in a country with a third of the world's malnourished children. They felt that the sticker price is the lifetime income of many of India's poor.

Mahatma Gandhi's grandson Tushar Gandhi considered the Montblanc pen and their acknowledgment of the greatness of Gandhi. They are doing it the only way they know how. It is true that writing was Mahatma Gandhi's greatest tool.

The Montblanc pen was unveiled during the celebration of what would have been Gandhi's 140th birthday. The limited-edition fountain pen in 18-carat solid gold is engraved with Gandhi's image and tricked out with a saffron-colored mandarin garnet on the clip and a rhodium-plated nib. The pen honors the independence leader, known as Bapu or father, who fought against unbridled materialism and even eschewed imported luxuries as harmful to India's mostly agrarian economy.

Montblanc is issuing only 241 commemorative Gandhi pens. The number that highlights the amount of miles Gandhi walked in his famous 1930 "salt march" to the Arabian Sea, a successful act of civil disobedience against salt taxes levied by the British.