Liquid Cigarettes - The 'Fag-in-a-can' Drink

Trends N Style

oi-Staff

Wednesday, March 3, 2010, 11:52

After much noise and cry about the smoking ban and its protests, there finally seems to appear a solution, if you cannot ban it, just replace it. A drink that claims to offer the same nicotine fix as cigarette is set for a launch in Britain.

"We've got a product that has the same effects as nicotine, but which you can drink in restaurants and on flights," the Independent quoted Martin Hartman, of the United Drink and Beauty Corporation, as saying.

However, Liquid smoking has been criticised by anti-smoking groups as it may promote smoking. "Our concern would be if the packaging led to the promotion of cigarettes," said Deborah Arnott of Action on Smoking and Health.

Agitated anti-smoking groups say that it would glamorise smoking and encourage more people to get hooked to it.

"There's a risk that children and young people could think it's cool. There's a danger it could be a gateway to smoking," the Daily Star quoted Amanda Sandford, research manager of anti-smoking charity ASH, as saying.

The soft drink, containing 15 per cent nicotine, will offer smokers an alternative to shivering outside bars and restaurants. Even the cans of Liquid Smoking look similar to red and white cigarette cartons.

The drink manufactured by Dutch firm United Drinks and Beauty Corporation contains herbal extract that is said to provide "a slight energising effect, followed by a euphoric sense of calm".

This drink hopefully should be able to solve some of the problems caused by the smoking menace or help those trying to kick the harmful habit all together.