Priyanka Chopra Launches "Save The Child" Campaign

Pulse

oi-Staff

By Staff

Tuesday, September 8, 2009, 15:43

Bollywood actress Priyanka Chopra launched “Save The Child" campaign. The campaign aims to provide quality education to eight million children living in conflict-affected areas. It also works to secure, protects children's rights to food, shelter, health care, freedom from violence, abuse and exploitation.

Chopra, who has already been supporting various other social causes, said on the occasion that she was hopeful to spread awareness on how education can change the future of young children. Save the Children is associated with about 11 states in India. However all the initiatives connected with the operation will be non-profit for the Bulgari Group.

Sotirio Bulgari, the company's founder specially created a silver ring for the campaign and presented it to the actress. Chopra committed her support to the cause by wearing the ring at the news conference. The ring would be available at all Bulgari stores for Rupees 21,000.

Over 12 million children under 14 years of age are working as domestic servants or other jobs such as in stone quarries, embroidery units, mining, carpet-weaving, tea stalls, restaurants and hotels, according to government data.